Home of the “What Your Business Should Be Doing Online” Formula
I got one of the best holiday gifts so far this year when I took some time to look the results of my Google search engine optimization efforts. That may sound pretty lame (yeah, I’m geeky that way), but since my number one focus is content marketing, it was truly gratifying to see the rewards […]
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One of the most frequent questions my clients ask is, “What makes the best website content?” This is a great question and presents the perfect opportunity for me to explain the roles that content, and the different types of content, will play in the success of their website. Here’s the gist of what I tell […]
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If you’re wondering what to put in a newsletter to send to your e-mail marketing list, you are not alone. In fact, based on my research over at WordTracker, hundreds of thousands of searches are run each month on this topic alone. So to help answer this question, and to also provide ideas for a […]
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I’ve been a fan of content curation for a long time. Why? Because content curation: Enables me to quickly create powerful content that Brings customers to my site and Drives them to take action (like buying something or signing up for my newsletter) by building both authority and trust. I’ve written a couple of posts […]
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Once you’ve decided to use content marketing to increase the flow of targeted traffic to your website, your very next step should be the creation of a website content plan. That’s because a solid, yet flexible, content plan will enable you to stay focused, more effectively manage your content marketing efforts and measure your results […]
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When it comes to getting more folks to visit your website, one of the most effective tactics is content marketing. Why? Because not only does content marketing bring visitors to your site, it also allows you to establish yourself as a helpful authority whom those visitors trust, a key element in converting them into customers. […]
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