Home of the “What Your Business Should Be Doing Online” Formula
If you’ve mastered the art of blogging, it’s time to add a new tool to your content marketing arsenal. You may not have considered press releases as part of that strategy -- after all, that falls more under PR, doesn’t it? But David Meerman Scott says that the lines between PR, marketing, and social media have blurred to the point of there being little distinction among the three. I … [Read more...]
While the term, “website conversion rate” may not seem sexy, it’s the most important online statistic to track. You see, website conversions happen when visitors follow your call to action, whether that’s a sale, a contact, a newsletter sign-up or something else. One of the primary goals of your website is to drive action. One […]
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You can create as much content as you want, and use the best search engine optimization methods you can get, but if people don’t really care what you have to say, you’re not going to get far. That’s why I wanted to give you some tips that I use when I’m creating content like blog […]
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As business owners learn more about the rules of SEO, how to rank well in Google and the importance of content in their marketing strategy, it’s almost like a light bulb goes off in their head at some point. The thought goes something like this: “You mean, if I use my keyword 50 times in […]
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It’s all so familiar. I sit down at the computer. I devote a little morning time to reading the latest industry posts. Time well spent. Except when it’s not. Some of the blog posts are awesome. They’re helpful, entertaining and useful. One of the primary goals of writing blog posts is to keep people coming […]
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The irony of content marketing is that the key element, web content creation, is the greatest obstacle to success. Aside from the “stage fright” many folks feel when thinking about others reading their posts, listening to their podcasts or watching their videos, it’s easy to get overwhelmed when choosing the tools to use for creating web […]
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