What to Put in a Newsletter – The Anatomy of an E-Mail Newsletter [Infographic]

NOTE: the Link Roundup is beneath this post.

What to Put in a Newsletter – The Anatomy of an E-Mail NewsletterIf you’re wondering what to put in a newsletter to send to your e-mail marketing list, you are not alone.

In fact, based on my research over at WordTracker, hundreds of thousands of searches are run each month on this topic alone.

So to help answer this question, and to also provide ideas for a newsletter, I created the handy infographic below.

This infographic is aimed at helping you figure out what should be in your regularly-scheduled newsletter.

Based on the experiences of both myself and my clients, this infographic is aimed at helping you figure out what should be in your regularly-scheduled newsletter, whether you send it every week, every month or every quarter.

In other words, the infographic below does not address e-mails for special announcements or promotions. The contents of those types of e-mails can be very different indeed.

Enjoy and, happy e-mail marketing!

Feel free to share this image on your own site. All you need to do is include the link below either above or below the image:


Note: Click the image to view a larger version.
Click here to download a PDF of the image below.

What to Put in a Newsletter – The Anatomy of an E-Mail Newsletter

Weekly Link Roundup

Weekly Link RoundupEach week, I collect the 10 best posts that I’ve read and share them with you here.

These posts focus on web-based solutions, online resources and up-to-date news for small businesses.


9 Great Online Credibility Builders: Want to build trust and credibility online? Here are 9 spots that you should be sure to beef-up to make it happen.

Chuck E. Cheese’s Charts Careful Social Expansion: An excellent social media case study.

5 Tools and Time Savers for the E-mail Addict: Some great tips and trips in this post.

As Google Tweaks Searches, Some Get Lost in the Web: Some more info on how to deal with Google’s Penguin update.

Finding the Best Time to Post to Social Networks: This is a perennial question from clients – here’s one take on an answer.

3 Steps to Determine if Social Local Mobile Is Right for Your Business: An excellent intro to So-Lo-Mo (social-local-mobile) and what it might mean for your business.

10 Ways To Amplify A B2B PR Campaign: Some excellent, actionable and easy-to-implement ideas in this post.

Crowdfunding – Boom or Bust for Entrepreneurs?: Some easy-to-digest info about the new crowdfunding rules and regs.

6 Things You Need to Know About LinkedIn Recommendations: Basic but solid advice about LinkedIn recommendations.

How B2B Marketers Can Succeed on the 6 Big Social Networks: Love these tips – very actionable and easy-to-implement!

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  1. Hi Matt,

    Wow! Just stumbled upon your website and I’m thrilled to bits. Everything about your website and your content resonate with me down to my toes.

    I have an aromatherapy school and I’m always looking for good sources of business that I can share with my students to help them promote themselves and their products. I copied the infographic in this blogpost and added it to my Pinterest page called Learn AromaBusiness. You can see it here: http://pinterest.com/LizFulcher/learn-aromabusiness/

    Gotta go – I have many more of your posts to read!

    Liz Fulcher
    Aromatic Wisdom Institute

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  1. BizSugar.com says:

    What to Put in a Newsletter – The Anatomy of an E-Mail Newsletter [Infographic]…

    If you’re wondering what to put in a newsletter to send to your e-mail marketing list, you’re not alone. To help you figure it out, I created this handy infographic….

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