Home of the “What Your Business Should Be Doing Online” Formula
What's the first thing that appeals to you about a website? Or, maybe a better question would be what puts you off? It's when a site's hard to use and the information you need is hard to find, right? Having a user-friendly website alone doesn't guarantee that your visitors will be satisfied. That's what user experience is all about! Improving the experience of the visitors to your site means … [Read more...]
Today’s post is the result of a recent conversation I had around the definition of cloud computing. If you’ve ever wanted to know more about the cloud, or you’ve tried to learn and got a bit frustrated, then this is the post for you. If you’ve ever wanted to know more about the cloud, or […]
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About a month ago, I got to experience one of life’s joys – a hernia operation. The sad thing is that this was my third time – once in my 20’s, once in my 30’s and now once in my 40’s. You’d think I’d have learned not to lift heavy things by now… The upside […]
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If you’ve mastered the art of blogging, it’s time to add a new tool to your content marketing arsenal. You may not have considered press releases as part of that strategy — after all, that falls more under PR, doesn’t it? But David Meerman Scott says that the lines between PR, marketing, and social media […]
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While the term, “website conversion rate” may not seem sexy, it’s the most important online statistic to track. You see, website conversions happen when visitors follow your call to action, whether that’s a sale, a contact, a newsletter sign-up or something else. One of the primary goals of your website is to drive action. One […]
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You can create as much content as you want, and use the best search engine optimization methods you can get, but if people don’t really care what you have to say, you’re not going to get far. That’s why I wanted to give you some tips that I use when I’m creating content like blog […]
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As business owners learn more about the rules of SEO, how to rank well in Google and the importance of content in their marketing strategy, it’s almost like a light bulb goes off in their head at some point. The thought goes something like this: “You mean, if I use my keyword 50 times in […]
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