Creating a Website Content Plan for Your Small Business

NOTE: the Link Roundup is beneath this post.

Creating a Website Content Plan for Your Small BusinessOnce you’ve decided to use content marketing to increase the flow of targeted traffic to your website, your very next step should be the creation of a website content plan.

That’s because a solid, yet flexible, content plan will enable you to stay focused, more effectively manage your content marketing efforts and measure your results against your stated goals.

Sounds pretty good, eh? But just how do you go about creating a website content plan if you’ve never made one before?

Don’t worry! To help you figure it all out, I’ve gathered a bunch of great links below that will help you learn what a content plan is, why you need one and how you create it.

So enjoy and, if you’re interested in learning more about creating great content for your site, subscribe to my updates using the “Newsletter Sign-Up” form to the right.

NOTE: I’ll be launching a new course within the next two weeks that should really help boost your content creation and inbound marketing efforts.

If you’re signed-up for my updates (newsletter form to the right), you will receive a “Subscribers-Only” discount code on the day the course launches.

Creating a Website Content Plan for Your Small Business

What is a Website Content Plan?

Why Create a Website Content Plan?

How to Create a Website Content Plan

Downloadable Checklist and Worksheets

Weekly Link Roundup

Weekly Link RoundupEach week, I collect the 10 best posts that I’ve read and share them with you here.

These posts focus on web-based solutions, online resources and up-to-date news for small businesses.


7 Terrific Twitter Tips To Use Today: A handy list that you can put into action right away.

5 Ways to Market Your Brand on LinkedIn: If you’re in a B2B business run, don’t walk, to read this post.

Luxury Hotels & Social Media: Four Seasons Hotels and Resorts: Love these kind of case studies!

How an SaaS company makes its Facebook marketing work: Another great case study.

Simple steps to a complete LinkedIn Profile: Recently, LinkedIn changed their criteria for having a “complete” profile. Learn the details here.

The 17 R’s of Savvy Mobile Marketing [INFOGRAPHIC]: This is a great tutorial on the key points of mobile marketing. Make sure to read the expanded points under the infographic.

PPC for Nonprofits: Learn how to use the power of search engine ads to further your organization’s cause.

Six Tips for Maximizing Email Marketing Campaigns: Some really useful tips for getting the most out of your e-mail marketing efforts.

8 Simple Strategies: Take Your Blog From Blah to Brilliant: Handy tips and tricks for making your blogging efforts more effective.

5 ways Facebook Timeline could help your brand tell its story: Facebook’s timeline functionality is coming to fan pages – how will it help your efforts on the most popular social network?


  1. Hi Matt,
    Thanks for including my post in your very comprehensive round up 🙂
    Will check out the other posts too.


  1. says:

    Creating a Website Content Plan for Your Small Business…

    A content plan enables you to stay focused, effectively manage your content marketing efforts and measure results against stated goals. Learn how to create one now….

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