One of the most frequent questions my clients ask is, “What makes the best website content?”
This is a great question and presents the perfect opportunity for me to explain the roles that content, and the different types of content, will play in the success of their website.
Here’s the gist of what I tell them:
There are two types of content: “site” content and “marketing” content:
“Marketing” content is made up of all the articles, blog posts, white papers, ebooks, slideshows, videos and podcasts included on a site. This content should be useful, original, credible and friendly (more about these points below).
“Marketing” content is the most effective way to continually drive organic (non-advertising) search engine traffic to your site. This is called, “Inbound (or Content) Marketing“.
This infographic details the four key elements that all types of marketing content must have in order to be effective at driving traffic to your site.
Once we have this talk, most clients are fired-up about content and want to get started adding “marketing” content right away. As you might expect, the next question they ask is, “What works best when creating marketing content for a website?”
To help answer that question, both for them and for you, below is an infographic that details the four key elements that all types of marketing content must have in order to be effective at driving traffic to your site.
Feel free to share this image on your own site. All you need to do is include the link below either above or below the image: