Home of the “What Your Business Should Be Doing Online” Formula
We last met Joe Chernov, Director of Content Eloqua back in my previous post, “Focus on content leads to successful viral marketing campaign“. As promised, I’m bringing Joe back to tell another great story about success, one that hinges on a factor many companies miss when they publish PDFs and other documents, content design. Designing for […]
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When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage. “Our traditional PR tactics were telling essentially the same story to the same people over and over.” “We were telling essentially the same story to the same people over and over,” says Chernov. “We were not reaching out directly […]
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