Below you’ll find links to:
- Interviews I have given and webinars in which I’ve been featured; and
- Guest posts I have written for other sites and blogs.
Featuring Me
- Why Infographics Rule
TJ McCue included my “Top Small Business 2013 Predictions and Trends” infographic as an example in this great Forbes.com post that explains what infographics are and lists some tools for creating them. - Essential 3-Part Disaster Preparedness Plan
I was interviewed for this post regarding business continuity in the wake of Hurricane Sandy. - Recorded Webinar: Email Marketing for Retailers
Learn how to use email marketing to promote your retail business and increase sales. - Marketing Your Small Business With Email Newsletters
My “What to Put in a Newsletter: The Anatomy of an E-Mail Newsletter” infographic was featured in this post. - Videos: The Small Business Customer Communications Makeover – Sweet and Simple
Lots to learn in these vidoes where you can watch me and the rest of the Pitney Bowes small business team as we makeover Sweet & Simple’s small business customer communications strategy and tactics. - Recorded Webinar: Email Marketing for Realtors
Learn to use e-mail marketing to attract new, and keep in touch with old, clients. - Recorded Webinar: Email Marketing for Restaurants
Learn how to fill your restaurant using e-mail marketing. - How To Get Started With Your Own Customer Loyalty Program: Recorded Webinar
A recorded webinar on this topic. - 2011 Best of Smallbizchat Q&A Interviews
My Q&A interview on QR codes landed in the top 10 most popular ones done by Smallbizlady Melinda Emerson in 2011. Pretty honored, especially given the company in which I’m listed! - Recorded Webinar: Email Marketing for Retailers
From Pitney Bowes: “Small business expert Matt Mansfield will take participants through the ways that email marketing can help drive store foot traffic and sales for retailers.” - How to Use QR Codes in Your Small Business
I was featured on the tweetchat, “#SmallBizChat” where I gave advice and answered questions about using QR Codes in your small business. You can read an excerpted transcript by clicking on the link above. - How to Get Started with e-Commerce
I was featured on the tweetchat, “#SmallBizChat” where I gave advice and answered questions about getting started with e-commerce. You can read an excerpted transcript by clicking on the link above. - Building Trust and Credibility On Line
I was included in this recap of my favorite tweetchat, #smallbizchat. - Matt About Business: Contributor of the Week
I was honered to be featured as BizSugar’s “Contributor of the Week” for which they intereviewed me for this post. - A Dozen Ways to Improve Your Social CRM
I am quoted in this article where social CRM experts reveal tips for how businesses can best use social media to improve customer relationships. - Tame Your Technology
My Blog Talk Radio interview with Nicole Fende. We talked about helping entrepreneurs leverage technology to grow profits. - Build Your Career With Passion
Another Blog Talk Radio interview with Dennis Charles. We talked about not letting the lack of education or a degree stop you from pursuing your dreams of working in the technology field – go and get experience now! - Build Your Career With Passion
My Blog Talk Radio interview with Dennis Charles. We talked about careers, career advice and passion.
Guest Posts
- 8 Best WordPress Plugins For Your Small Business Website
My personal list of the 8 best WordPress plugins. - How to Build a Mobile Website – Video
I created this step-by-step video to teach you how to get a mobile website up-and-running in time for the holiday season. - The 12 Days of Christmas – A QR Code Marketing Plan
I created this step-by-step video to teach one solid strategy for marketing during the holiday season. - Hit the Instant Gratification Sweet Spot with QR Codes
Instant gratification – the promise of getting something good, right away–can be a big help when it comes to selling your products and services. Learn how “offline” business can provide this kind of experience in this downloadable guide. - Free Guide: Increasing Your Online Effectiveness Through Web Analytics
I contributed to this free downloadable guide to web analytics for small businesses. - What Your Business SHOULD Be Doing Online
Developing a personalized online approach is key to business success on the web. Learn more in this post. - What Does Your Business NEED to Do?
Read this post to learn how to figure out what your business NEEDS to do, both online and off, in order to achieve your business goals. - Matt Mansfield’s Top Articles: 2011 Small Business Expert Roundup
A roundup of my 3 most popular business articles on pbSmart Essentials in 2011. - What CAN Your Business Do Online?
Before you figure out what your business SHOULD be doing online, you need to know what it CAN do. Get started with this post! - The “What Your Business SHOULD Be Doing Online” Formula
Use this step-by-step formula to help you finally figure out what your business should be doing online. - Figure Out What Customers Want: Learn How to Market Research Online
Discover why, and how, to use online market research for your business. - There’s Something About the Web
Are these 3 things preventing you from reaching your goals online? Find out in my first post on the SCORE Small Business Blog. - Customer Retention: Keep Customers by Growing Relationships Online
Learn how to increase customer retention, and bring them back again and again, with these online ways to create, build and maintain relationships. - How to Use Email for Target Marketing
When it comes to marketing, bigger is not always better. Learn how to use e-mail for target marketing in this post. - QR Codes Marketing Ideas for Winter
3 ways to keep QR codes relevant, even through the cold winter months. - 3 New Ways to Network Your Small Business
These 3 business networking sites bring something unique and different than LinkedIn to the table. In this post, I dish on the details. - Tips For Maximizing Google Analytics
See my tip at #5! - How to Get Even More Traffic to Your Website
You’ve worked hard to increase the number of people who visit your website. Learn to grow that number even more by strategically posting your content and links. - How To Achieve Online Goals Without Getting Overwhelmed
Don’t confuse successfully implementing online tactics with achieving business goals. Learn how to stay focused and achieve your online business goals in this post. - How to Create an Email List Without Sacrificing Trust
It takes years to build up trust, and only seconds to destroy it. These tips will help you build an email marketing list full of customers who trust what you have to say and sell. - How To Get Twitter And Facebook Fans
You can see my tip at #23 - 3 Ways to Get Started Marketing Your Business Online
You don’t need to build an entire website to start marketing your business online. Here are three approaches to get started, or expand your current efforts, even if you don’t have many technical skills. - How Do I Get Customers to Sign Up for My Email Newsletter?
Your email newsletter won’t do any good if people don’t sign up to receive it! Follow these tips to build your subscriber list. - Marketing Tips From the Pros: How to Build an Online Marketing Plan That’s Right for Your Business
In this post, Pitney Bowes shared my series on the “What SHOULD my business be doing online?” formula. - Never Run Out of Content with this Email Marketing Approach
If your number one question about e-mail marketing is, “What am I going to write about in all those e-mails?” then this post is for you! - 7 of the Best Business Plan Programs Online (plus 2 template sites!)
My first post over at Launch While Working, it lists a bunch of handy tools to use to create and track your business plan. - Do You Find SEO Confusing? Don’t Worry, We All Do!
Learn how to do SEO right without having to become an expert! - 3 Ways to Map Out Fall Sales Success with QR Codes
In this post, I describe 3 interesting, engaging, and effective QR code marketing campaigns to try this Fall. - Choosing How to Market Online Needs to Start with You
What online marketing activities are a good match for you and your business? Choosing how to market online needs to start with you! - What is the Cloud, and What Does it Mean for Small Businesses?
Pitney Bowes was kind enough to allow me to share my “What is the Cloud?” video in this post. - 3 Ways QR Codes Can Heat Up Your Summer Sales
In this post I describe 3 ways to use QR codes to get more customers. - Search Engines Don’t Hate You: Winning at SEO
Search engine companies actually need you more than you need them. Understanding why is the secret to winning at search engine optimization (SEO) as well as winning customers. - Location, Location, Location: Why Google Matters for Offline Business
My first post over at Pitney Bowes’ “pbSmart Essentials”, it talks about getting found online, even if you’re offline, using Google places. - Project Junkie Detox – Adding Focus Without a Lobotomy
Find out if you’re a project junkie and what to do about it if that’s the case. - 6 Important Marketing Tips for Your First Year in Business
See my tip, “Make Connections” - How to Build Credibility Online
You can see my tip at #6 - It's Not Your Fault
Holly asked me to write about my view that technology should be easy to use. I concluded that, in the end, it’s not the user’s fault when it is not. - How to Beat the "Me Too" Syndrome Blues
I wrote this for a blog contest and won fourth place! It’s on a subject near and dear to my heart and a challenge that bloggers face everyday. - Shameless Plugs – Businesses You Should Check Out
See how shameless I can be at #11 - How to Get Ready to Be an Entrepreneur
See my tip at #111 - How to Get Out of the Box
See my tip at #78
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