When it comes to getting more folks to visit your website, one of the most effective tactics is content marketing.
Why? Because not only does content marketing bring visitors to your site, it also allows you to establish yourself as a helpful authority whom those visitors trust, a key element in converting them into customers.
However, it’s not always easy to come up with ideas for marketing a small business online using content.
That’s why, to help you make use of this very effective online tactic, I’ve gathered 50+ resources containing hundreds of facts, how-tos and ideas for using content marketing to promote your small business online.
If you’re new to content marketing, don’t worry; I’ve also included links that explain what content marketing is and why you use it.
So, without further ado, here are the links to the resources. Enjoy and, if you have, or do, use content marketing as part of your online strategy, please share your experiences in the comments section below!
50+ Resources with Facts, Tips and Ideas for Marketing a Small Business Online Using Content
What is Content Marketing?
First, let’s define content marketing:
These two posts from Heidi Cohen’s site are great resources for content marketing definitions because each includes the views and opinions of many different experts: