Matt About Friday

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The Top 4 Ways to Use the Internet for Small Business

The Top 4 Ways to Use the Internet for Small Business

It’s easy to get lost when trying to figure out how to use the internet for small business. Sometimes it really helps to take a step back and look at a complex tool from a strategic distance before diving into the inner-workings at a tactical level. That’s because, as with most highly effective and powerful […]

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How to Use Pay Per Click Search Marketing to Promote Your Small Business

How to Use Pay Per Click Search Marketing to Promote Your Small Business

In last week’s post, I presented an overview of pay per click search marketing. This week, I wanted to provide you with the resources you need to get started with using pay for click ads to promote your own business. That’s why I’ve gathered links to a bunch of posts, infographics, sites and solutions, all […]

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Customer Loyalty is Not Just for Big Business

Customer Loyalty is Not Just for Big Business

If you think that creating a program to build customer loyalty is only for big businesses, then think again. You see, a customer loyalty program is all about building a relationship with your customers so they trust you and come back to buy your products and services again and again. Want to learn how to […]

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Best Small Business Infographics

Best Small Business Infographics

Information graphics or infographics are graphic visual representations of information, data or knowledge. Wikipedia contributors, “Information graphics,” Wikipedia, The Free Encyclopedia, Citation Link (accessed 3/2/2012). I am always on a hunt for the best small business infographics. Viewing visual data is a very, very powerful way to learn a lot about a specific topic in […]

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What is the Big Deal About Content Curation?

What’s the Big Deal About Content Curation?

I’ve been a fan of content curation for a long time. Why? Because content curation: Enables me to quickly create powerful content that Brings customers to my site and Drives them to take action (like buying something or signing up for my newsletter) by building both authority and trust. I’ve written a couple of posts […]

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Creating a Website Content Plan for Your Small Business

Creating a Website Content Plan for Your Small Business

Once you’ve decided to use content marketing to increase the flow of targeted traffic to your website, your very next step should be the creation of a website content plan. That’s because a solid, yet flexible, content plan will enable you to stay focused, more effectively manage your content marketing efforts and measure your results […]

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