Best Small Business Infographics

Information graphics or infographics are graphic visual representations of information, data or knowledge.

Wikipedia contributors, “Information graphics,”
Wikipedia, The Free Encyclopedia, Citation Link (accessed 3/2/2012).

I am always on a hunt for the best small business infographics.

Why? Because viewing visual data is a very, very powerful way to learn a lot about a specific topic in a short time.

In fact, when done well, I believe there is no better way to present information and provide true value in our time-starved world.

That said, the truth is that I love them infographics (I’ve even created some infographics of my own) and, in this week’s post, I want to share some of my favorites with you guys. These infographics all impressed me with their design, focus and most importantly, the valuable information they present.

So put up your feet, click on the links below and enjoy!

Best Small Business Infographics

My Top 4 Favorite Infographics

I go back to these infographics again and again because they are just so useful!

• The Noob Guide to Online Marketing – the ultimate guide to marketing your business online, this is a great reference!
• How Online Marketing Drives Offline Success – a great guide to using the web to drive traffic to your offline location. Love the case studies!
• The Conversation Prism – a regularly updated guide to social media networks including how folks make use of them.
• Ruder Finn Intent Index (click on “Full Index” link at the bottom of the page) – updated quarterly, this market-research driven chart displays WHY people go online (their intent).

Inbound Marketing

Driving traffic to your site (or to the marketplace where your goods and service are sold) is key to online success. These infographics are chock-full of useful information on how to bring your target customers to you.

• Inbound Marketing vs. Outbound Marketing – while I do not believe that outbound marketing is anywhere near dead, this infographic does a great job explaining the differences between outbound and inbound marketing.
• Understanding the Content Marketing Explosion – a nice summary of what inbound marketing is and how to use it for your business.
• The Periodic Table Of SEO Ranking Factors – a high-level and easy-to-understand infographic that explains all the pieces that make up search engine optimization (SEO).

Website Design

Once you get folks to your site, you need to enable and encourage them to take action. These two infographics (the first from KISSmetrics and the second from Formstack) are great guides for learning how to do both.

• The Anatomy of an Effective Homepage
• Anatomy Of A Perfect Landing Page

Social Media

The social media world is a tough one to navigate. That’s why I love this infographic that tells you the need-to-know facts about each of the top 6 social media sites.

• The Small Business Social Media Cheat Sheet

Mobile Marketing

Mobile marketing is here to stay so you better use the two infographics to bone-up on how to use the surge in mobile use to benefit your business.

• The 17 R’s of Savvy Mobile Marketing – this is a great tutorial on the key points of mobile marketing. Make sure to read the expanded points under the infographic.
• The Rise of the SoMoLo Shopper – customers using mobile devices to find and shop at real-world locations. Learn all about how they are doing so, and how you can attract their attention, with this useful infographic.

Selling and Success Tips

These infographics contain some general tips for small business success.

• 7 BIG Tips To Help Small Business Succeed In 2012 – love the way this infographic shows not only what tactics are important, but also shows tools to use to implement those tactics.
• 10 Ways to Increase Sales with Guerrilla Marketing – 10 high-level tactics to keep in mind as you create your marketing strategy.

Cloud Computing

I am a big believer in using online solutions to manage and market your small business. These two infographics help demonstrate why.

• Cloud Computing for Small Business: A Big Deal
• The Small Business Journey To The Cloud

Funding Your Business

Raising money to start a business is tough, especially since small business loans are hard to come by these days. This infographic just may hold the key to getting the money you need.

• Crowd Power: Letting the Crowd Fund Your Small Business –  this is a great overview of the sites where you can raise money to launch your business or even a special project.

Find More Infographics:

As I mentioned above, I love infographics and these are my favorite sites for discovering new ones.

• Useful Infographics by KISSmetrics
• Chart Porn – yes, yes, I know, but this is a great infographics site. 🙂
• Cool Infographics
• visual.ly
• Good Infographics
• The Infographics Showcase

Weekly Link Roundup

Each week, I collect the 10 best posts that I’ve read and share them with you here.

These posts focus on web-based solutions, online resources and up-to-date news for small businesses.

Enjoy!

LinkedIn Launches Follow Company Button: What a great idea! I gotta’ get me one. 🙂