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Matt About Friday | Matt About Business

Matt About Friday

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Moving from a Do Everything to a Niche Business Model

Moving from a Do Everything to a Niche Business Model

Everything changes when you switch to a niche business model. I've heard this time and time again, but recently I've had the opportunity to experience it for myself. My only regret is that it should have happened sooner. Making the Case for a Niche Business Model Matt About Business has always had a stable group of clientele ranging from Fortune 500 clients to 1-person solopreneurs.  I found … [Read more...]

Why Are You Leaving Money on the Table?

Why Are You Leaving Money on the Table?
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Superstar millionaire rapper Jay-Z said it best: “I’m not a businessman, I’m a business…man.” You see, he doesn’t just sell music. Instead, he’s created a rock-solid cash factory with many different revenue streams. Multimedia, brand partnerships, and a slew of other pocket-lining activities make up an empire using music as the foundation. Multiple Revenue Streams […]

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How Content Keeps My Site on the Front Page of Google

How Content Keeps My Site on the Front Page of Google
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I got one of the best holiday gifts so far this year when I took some time to look the results of my Google search engine optimization efforts. That may sound pretty lame (yeah, I’m geeky that way), but since my number one focus is content marketing, it was truly gratifying to see the rewards […]

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2 Quick and Easy Local and Mobile Holiday Marketing Ideas

2 Quick and Easy Local and Mobile Holiday Marketing Ideas
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If you want to attract more shoppers to your store this holiday season, then I’ve got 2 holiday marketing ideas for you. That’s right, my friends at Pitney Bowes asked me to create two videos to help small businesses implement local marketing strategies this holiday season and I’m going to share them with you below. […]

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How to Sell Products Online – The Anatomy of an Online Product Listing

How to Sell Products Online
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Once you’ve figured out where to sell your products online, the next step is to learn how to sell products online. Luckily, the key to success at selling online is no big secret – it all depends on an effective product listing. Yes, just like offline ads in newspapers, magazines and on radio and TV, […]

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What Makes the Best Website Content? [Infographic]

What Makes the Best Website Content?
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One of the most frequent questions my clients ask is, “What makes the best website content?” This is a great question and presents the perfect opportunity for me to explain the roles that content, and the different types of content, will play in the success of their website. Here’s the gist of what I tell […]

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