How-to use cross-channel marketing to build and retain loyalty with rewards and promotions, and
Why loyal referrers are just as important as loyal customers.
Unfortunately, when most folks think about customer loyalty programs, they think about punch cards, plastic key fobs, branded credit cards and other expensive and time-consuming approaches – all things that are often out of reach for many small business owners.
However, there are other ways to create loyal customers; ways that cost less and take less time, are well suited to small businesses and that can be incorporated much more easily into your everyday processes and tasks.
To help you discover those less expensive and time-consuming approaches, I’ve gathered a bunch of links to useful posts and articles which will inspire you and help you get started in the road to building your own customer loyalty program.
And, because I’m so nice :), I’ve even taken a dive into some of the newer approaches for building customer loyalty using mobile loyalty solutions.
Customer Loyalty Programs for Small Businesses
What is Customer Loyalty All About?
Before diving into the rest of the links below, I wanted to share this great infographic which introduces the basic concepts of customer loyalty:
It seems as if a new solution for loyalty programs pops-up every day, but the most exciting type of solutions are those that target mobile users who use iPhones and Droids.
There are a lot of ways to reach out to those customers to build loyalty and the best part is that they are affordable, easy-to-use and manage and often can be automated (love anything that saves me time!).