How to Use Pay Per Click Search Marketing to Promote Your Small Business

NOTE: the Link Roundup is beneath this post.

How to Use Pay Per Click Search Marketing to Promote Your Small BusinessIn last week’s post, I presented an overview of pay per click search marketing.

This week, I wanted to provide you with the resources you need to get started with using pay for click ads to promote your own business.

That’s why I’ve gathered links to a bunch of posts, infographics, sites and solutions, all of which contain useful and actionable information that will help get you on your way.

So enjoy and remember, pay per click search marketing can seem overwhelming at first, but you can easily limit the amount of time and money you will spend so take it at your own speed.

Pay Per Click Search Marketing Resources

The Basics

It’s time to get started – these links will help you understand the basics of pay per click search marketing:

Tips and Tricks

Pay per click search marketing can be tricky – use these links to learn the ins-and-outs and to get ideas:

Insights

These are thoughtful posts which will give you greater insight on the “big picture” of pay per click search marketing:

Solutions and Tools

These links lead to solutions and tools that can help you manage your day-to-day pay per click search marketing tasks:

But Wait, There’s More!

Yes, there are many great posts and blogs that focus on pay per click search marketing:

Weekly Link Roundup

Weekly Link RoundupEach week, I collect the 10 best posts that I’ve read and share them with you here.

These posts focus on web-based solutions, online resources and up-to-date news for small businesses.

Enjoy!

8 Ways to Drive Traffic to Your Site With Google+: Handy tips for getting the most out of the SEO power of Google+.

Facebook App Shares ‘Friend’ Data With Marketers: This could be a marketer’s goldmine! I’m going to keep an eye on this…

Little-known ways to improve your social-content strategy: Social content? Yes, even at 140 characters, content is king!

Google’s new social report focuses on dollars instead of Likes: This could be very valuable in regards to determining social media ROI.

What You Get When You Invest in Content Marketing: A CFO weighs-in on the ROI of content marketing.

Humble email saves suburban Chicago pizza pub: Loved this article on the power of e-mail marketing and customer loyalty!

Should Small Businesses Get New Top-Level Domains?: A look at the pros and cons of using domains extensions other than .com, .net and .org.

How can b2b marketers reduce opt-outs from email marketing?: When e-mail list opt-outs start to rise, it’s important to pay attention and adjust your approach.

7 Questions Your Visitors Want To Know (Does Your Website Tell Them?): Basic but solid checklist to assure your website is as effective as it can be.

Altimeter Report: The Rise of Digital Influence: Very interesting report which focuses on the measurement of digital influence and the capability of the current “measurement solutions” on the market.

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  1. BizSugar.com says:

    How to Use Pay Per Click Search Marketing to Promote Your Small Business…

    Want to get started using pay per click search marketing to promote your own business? You will find tons of useful information about pay for click ads in this post….

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