If you’re like most small businesses, you’ve likely focused a lot of your social media efforts on the big three: Facebook, Twitter and, especially if you sell B2B, LinkedIn.
A few weeks ago however, I found myself wondering why Pinterest, the latest social networking site, kept popping up all over the place. Whether it was a blog post, a newsletter or even a mainstream business press article, I kept seeing the Pinterest name and yes, being the online hound that I am, I got really curious about all the buzz.
You see, I had signed up for Pinterest earlier this year, but hadn’t had the time to work my way back to play with the site (this happens to me way to often :-(). Determined to remedy that, I logged into Pinterest late one Friday evening and, two hours later, realized that I was in trouble.
I was hooked.
Behind the Addiction
My First Pinterest Board
Simply put, Pinterest is an image content curation site where users can create “boards” to which they can add images and comments around a common theme. For example, my first board was a collection of my “Favorite Geek T-Shirts”.
In many ways, Pinterest is similar to some of the big social shopping sites (such as Kaboodle) where friends can share recommended products in specific configurations (think “outfit for the prom”). Pinterest however, allows you to add any image from across the web and does not limit you to adding products sold only by certain merchants.
The advantage to the other social shopping sites is that you can not only view the products, but you can click a button and buy them right there. Believe me when I say that this exact functionality is high on the Pinterest team’s “must implement” list.
Even without the ability to click and buy, there are a lot of reasons why Pinterest is addicting. In my mind, Pinterest attracts users with its ease-of-use, design and tone and attitude but it’s the social aspect really hooks you in.
Within minutes of adding my first board, I began receiving comments and “repins” from tons of folks.
For example, within minutes (really!) of adding my first board, I began receiving comments and “repins” (where others share your images on their own boards) from tons of folks.
In an attempt to figure out why these folks had shared my stuff, I visited their boards and was incredibly pleased to discover people with the same twisted and geeky world-view as mine. Soon I was repining their stuff on my boards and before I knew it, a lot of time had gone by and I was still having a blast discovering new people and the content they had shared.
This is powerful social networking.
A Real Contender
The growth of Pinterest has been nothing short of amazing and many compare it to Facebook in its early days.
Most compelling, the primary demographic of Pinterest users is composed of women, an attractive and hard-to-reach online demographic.
Given these two factors, is it any wonder why businesses have begun to take notice of Pinterest? In fact, many businesses, both large and small, have used Pinterest successfully for a whole host of things from contests to marketing campaigns.
Personally, I found Pinterest to be an excellent spot to create boards that focus on different types of online software solutions. Thus far, I have created three such boards:
Best Accounting Software Small Business
E-Mail Marketing Services for Small Businesses
CRM Software Programs for Small Businesses
Pinterest can even be a used as a tool to improve your business’ search engine optimization (SEO) efforts – it’s a fact: many businesses have seen huge website traffic growth since they began using Pinterest.
Pinterest has become a social network that your business can no longer ignore.
Yes, Pinterest has become a social network that your business can no longer ignore.
So, to help you get started with this latest social networking phenom, I have included a whole bunch of useful links below.
I would love to hear about your experiences with Pinterest so please share your stories in the comments section below!
How to Get Started With, and Make the Most of, Pinterest
Overviews and Guides
These links lead to articles that will help you learn more about Pinterest in general and ease you into learning how it works:
As I mentioned earlier, many businesses have seen a large amount of growth in website traffic once they begin to utilize Pinterest. The links below lead to articles with information on how to make that happen for your business.