One of the best social media lessons I ever learned came from my good friend Laura Petrolino.
Laura taught me that by becoming a content curator (i.e. regularly gathering and sharing links to useful articles and posts) for my social media followers and fans, I would be able to steadily grow my social media presence.
In turn, Laura taught, my increased social media presence would lead to more visits to my site where folks could read my content as well as learn about my product and service offerings.
This has turned out to be a successful strategy for me. Using the content curation approach, my presence continues to grow on multiple social media sites.
In addition, by using certain techniques (discussed in the video below), I have been able to network with folks blogging about similar subjects who, in turn, have shared my content with their readers, growing my presence even more.
Lastly, by tying in content curation with my weekly newsletter, I’ve been able to share great information (while remaining relevant) with my subscribers as well.
I’ve shared Laura’s approach (with her permission *smile*) in the video below. The video also includes a brief wrap-up which uses online exposure measurement to validate content curation.
Enjoy and, if you do use, or have used, a content curation strategy, please share your experiences in the comments below.
Important note: This is not meant to be a replacement for regular social media engagement and activity. You will not build customer relationships with this approach, but it IS a great, and easy, add-on to your regular social media activities that increases both your traffic and your reach.
Added later: Since this post received such a strong response, I thought I’d expand the topic by listing some of the content curation tools available for building your social media presence. [Read more and view the list of tools...]
Note: For a larger view of the video, click the arrows in the lower-right corner after it starts for full-screen mode.