Home of the “What Your Business Should Be Doing Online” Formula
Search Engine Optimization (SEO) is the practice of making your site “friendly” to search engines.
The goal is not just to attract a lot of traffic, but to attract targeted traffic; people interested in what you have to say or sell.
The posts below are aimed at helping you explore the science, and art, of SEO.
As business owners learn more about the rules of SEO, how to rank well in Google and the importance of content in their marketing strategy, it’s almost like a light bulb goes off in their head at some point. The thought goes something like this: “You mean, if I use my keyword 50 times in a 400-word piece of content, Google will rank me higher?” The answer: maybe, but not likely. You may see … [Read more...]
I got one of the best holiday gifts so far this year when I took some time to look the results of my Google search engine optimization efforts. That may sound pretty lame (yeah, I’m geeky that way), but since my number one focus is content marketing, it was truly gratifying to see the rewards […]
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If you’re wondering how to improve your website so that it’s more effective, this post’s for you. You see, your website is a lot like a car – it needs an alert driver, one who carefully monitors its condition, in order to run its best. But unlike a car, you have neither an oil dipstick […]
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These days, it seems as if the only way to market your small business online is by using content. It wasn’t that long ago however, that pay per click search marketing was the number one choice of online marketers. While the truth is that content marketing IS a great way to drive traffic to your […]
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I’ve been a fan of content curation for a long time. Why? Because content curation: Enables me to quickly create powerful content that Brings customers to my site and Drives them to take action (like buying something or signing up for my newsletter) by building both authority and trust. I’ve written a couple of posts […]
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If you’re like most small businesses, you’ve likely focused a lot of your social media efforts on the big three: Facebook, Twitter and, especially if you sell B2B, LinkedIn. A few weeks ago however, I found myself wondering why Pinterest, the latest social networking site, kept popping up all over the place. Whether it was […]
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