Everything changes when you switch to a niche business model.
I’ve heard this time and time again, but recently I’ve had the opportunity to experience it for myself. My only regret is that it should have happened sooner.
Making the Case for a Niche Business Model
Matt About Business has always had a stable group of clientele ranging from Fortune 500 clients to 1-person solopreneurs. I found most of my clients through referrals and among my group of friends and family.
To grow, I needed to figure out how to add additional clients in a more organic way.
To grow however, I needed to figure out how to add additional clients in a more organic way – I wanted folks to find me online and contact me about their projects.
The problem was, I’m one of those people who can do just about anything online including:
Designing and building a regular, e-commerce or membership website or blog;
Creating online content that drives traffic via SEO, e-mail marketing and more;
Using social media to grow an audience;
Authoring information products such as e-books and courses;
Learning, configuring and using online software and tools; and
Coding back-end systems and databases.
Basically, if you need to figure out how to get something done online, I can do it.
I am a printer-fax-scanner in a world where most folks only want a printer or a fax or a scanner.
That’s great from a personal standpoint, however, when it came to selling my services to businesses, this wide array of skills got in the way.
The truth of the matter is: when you offer everything, people will not be clear on what you offer.
Think of it this way: I am a printer-fax-scanner in a world where most folks only want a printer or a fax or a scanner.
It Was Time to Focus
Thanks to my skills in content marketing and social media, plenty of people have found me and I have a large community of followers, likes, e-mail subscribers, etc.
The area where I fell short was was in the wide-range of services that I offered.
The area where I fell short was was in the wide-range of services that I offered. By offering to help businesses get anything done online, I failed to appeal to those businesses that needed a specific thing done.
It was time to focus.
Making the Switch to a Niche Business Model
Recently, I began working with a business development consultant, my friend Nicole Fende (I highly recommend Nicole – she’s been trying to get me focused for over a year and since I started working with her late last year, things have really started to move!).
The first order of business was to focus on defining my service offerings.
Nicole’s first order of business was to focus on defining my service offerings. After working thorough her questionnaires and analyses, I’ve decided to focus on online content marketing and creation, something that I love doing and that is highly in demand.
From that decision, everything began to flow:
Nicole and I are hard at work defining my specific service offerings, a fascinating process that has made me take a deep look at what I do, how I do it and who needs what I do.