Well, if it’s the fear of the unknown that’s got you in its grip, then fear no more because Matt is here to save the day! In this post, I’ve collected links to a number of great resources and tools that will help you figure how to get started with mobile marketing.
Note: as always, I selected the tools based on features, functionality and ease-of-use for non-technical folks.
So read on, banish your fears and embrace the new business opportunities that mobile marketing is bringing your way!
Why Mobile Marketing?
The first question you may have about mobile marketing is, “Why should I care?”. That’s actually a very good question because if mobile marketing tactics do not help you achieve your business goals, then you can stop worrying about them for now.
Note: an important feature to consider when selecting a mobile site solution is the ability to detect whether a user is coming in from a phone or a computer and then redirecting them to the appropriate site. These solutions include that functionality.
Snappii – I discovered this solution after I wrote the post above.
Text Messaging a.k.a. Short Message Service (SMS)
Text message marketing is really growing as an effective strategy for small businesses. Though there are strict regulations and rules (such as customer opt0in) for using text messages, they are straightforward and easy to follow.
There are a number of mobile phone apps (e.g. Yelp! and Foursquare) that allow consumers to use their phone’s GPS to search for businesses that are close to them such as, but not limited to, restaurants and retail stores. These apps also allow consumers to rate and review these business.
Location based marketing refers to the practice of assuring that your businesses is listed within these apps, managing that listing and encouraging positive reviews and ratings.
Learn more about location marketing, and the apps that support it, using the links below:
Essentially, QR codes are bar codes that, once scanned by a phone, take a consumer to an online site. I call QR codes “hyperlinks that work in the real world” and I’ve written about them a number of times before.
Learn more about QR codes, and how to use them, with the links below: