Home of the “What Your Business Should Be Doing Online” Formula
One of the most frequent questions my clients ask is, "What makes the best website content?" This is a great question and presents the perfect opportunity for me to explain the roles that content, and the different types of content, will play in the success of their website. Here's the gist of what I tell them: There are two types of content: "site" content and "marketing" … [Read more...]
I’ve been a fan of content curation for a long time. Why? Because content curation: Enables me to quickly create powerful content that Brings customers to my site and Drives them to take action (like buying something or signing up for my newsletter) by building both authority and trust. I’ve written a couple of posts […]
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Since my article “Become a Content Curator to Build Your Social Media Presence” received such a strong response, I thought I’d expand the topic by listing some of the content curation tools available for building your social media presence. These tools not only help you collect content, but they also allow you to present what […]
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One of the best social media lessons I ever learned came from my good friend Laura Petrolino. Laura taught me that by becoming a content curator (i.e. regularly gathering and sharing links to useful articles and posts) for my social media followers and fans, I would be able to steadily grow my social media presence. […]
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