Getting Started with Social Media

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Social Media Sites: One Size Does Not Fit All

Social Media

Social media from the outside is one whole element that should make up part of your marketing strategy. However, when you dive into devising the tactics to implement your strategy, it becomes apparent, as with most things, that the sheer number of ways you can approach and implement your strategy is much more fragmented and complex. "Social Media" is made up of many sites and networks … [Read more...]

What is Social Media?

What is Social Media?

Social media has taken the world by storm and it’s had a particularly powerful effect on small businesses. Not only is social media an inexpensive and relatively easy way to find and communicate with potential and existing customers, vendors and associates, but in the social media world, the small can look and act big and […]

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Main Social Media Sites and Where to Start

Where to Start in Social Media

As a small business dips its toe into social media, the sheer volume of options is often overwhelming. Online marketer, Jessica Kupferman is here to lend a hand with a high-level view of the most popular social media sites as well as an introduction to which sites are best used for which purposes. Facebook Facebook […]

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