Social media from the outside is one whole element that should make up part of your marketing strategy.
However, when you dive into devising the tactics to implement your strategy, it becomes apparent, as with most things, that the sheer number of ways you can approach and implement your strategy is much more fragmented and complex.
“Social Media” is made up of many sites and networks spanning the web. Some are large and some are small and each serves different audiences and purposes.
These difference must be taken into account when you plot your path into and through the social media world and, it all starts with understanding the audience and purpose of each site and network.
Phil Simon gives a tour of some of the largest social media sites and networks, and sheds some light on their target audiences and purposes, in the video below.
Note: For a larger view, click on the box in the lower-right of the video after it starts to view it in full-screen mode.