Once you spend the time and money build your new website, the next step is to focus on launching that puppy to the world.
The web is full of ambitious sites that never received a measurable bit of traffic.
What’s that? You’re not sure how to launch a new website? If so, you are not alone. In fact, the web is full of ambitious sites that never received a measurable bit of traffic.
Why is that? Because, even though those sites were built with passion, hopes and dreams, they did not succeed in attracting their target audience. Yes, the web is not a, “build it and they will come” kind of place. The truth is:
If you want your website to achieve the goals for
which it was built, you need to work hard
to promote it to your target customers.
In order to get your site off on the right foot, you need to make the most of its launch.
To that end, in order to get your site off on the right foot, you need to make the most of its launch. This means:
Using the website launch event as a vehicle to promote your business to both new and existing customers by:
Building “Buzz” around the launch, and
Using multiple channels (e.g. e-mail, social media, press releases, etc.) to promote and market your new website.
Assuring, right from the start, that your site is set up so that search engines can index and rank your site’s pages.
Below, I’ve gathered a bunch of useful links that will help you figure out how to launch your website successfully so sit back, read away and happy launching!
How to Launch a New Website
“Building buzz” is a critical factor to the success of any launch. Essentially, “building buzz” is the act of creating excitement around your upcoming launch with both new and existing customers.
Follow the links below for some ideas on how to get your target customers buzzing:
Once you launch your new website, you will want to promote the heck out of it. This will help build traffic which will lead to more traffic, incoming links and higher search engine results which in turn will lead to more sales.
The links below are chock-full of information on how to get the word out about your new site: