It seems as if anyone and everyone has a blog these days and, if you don’t, you’re probably tired of hearing everyone tell you that you should.
Well, I have good news and bad news.
The bad news is that, yes, you should have a blog. Nothing brings traffic to your site in larger numbers than fresh, useful content. People love finding the information for which they are looking and search engines love what people love. Plus, having good information on your site makes you useful beyond your for-pay goods and services and that’s one of the best pre-sell strategies in use today.
The good news is that it’s not hard to start and maintain a blog. You do not have to write everyday, or even every week, and typically, unless you are selling your writing skills, no one comes to your site expecting to read Hemingway.
Phil Simon demonstrates some best practices for blogging in the video below.
Note: For a larger view, click on the box in the lower-right of the video after it starts to view it in full-screen mode.