Inbound Marketing

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How to Market Research on Twitter

How to Market Research on Twitter

Conducting market research on Twitter is a great way to discover the topics about which your current and potential customers are asking questions. And, once you've discovered what questions are being asked you can create great content to answer them. Then, once you've posted that great content, you can direct the folks asking the question to your site where the answer is waiting; as well as … [Read more...]

SEO Basics

SEO

SEO (Search Engine Optimization) is the practice of making your site “friendly” to search engines. There are really two aspects to SEO, one basic and one much more deep. At the basic level, SEO consists of using “Metadata” (data that tells you something about your content) such as keywords, descriptions and more. Doing this has […]

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Blogging Best Practices

Blogging

It seems as if anyone and everyone has a blog these days and, if you don’t, you’re probably tired of hearing everyone tell you that you should. Well, I have good news and bad news. The bad news is that, yes, you should have a blog. Nothing brings traffic to your site in larger numbers […]

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