3 Ways to Know When and How to Improve a Website [Infographic]

If you’re wondering how to improve your website so that it’s more effective, this post’s for you.

You see, your website is a lot like a car – it needs an alert driver, one who carefully monitors its condition, in order to run its best.

But unlike a car, you have neither an oil dipstick nor a dashboard full of indicator lights to tell you when your website is performing well. Where can you turn?

The answer can be found by monitoring your website’s metrics. The charts and reports you find there will let you know when you need to step in and perform a website tune-up.

By the way, if you’re not tracking what happens on your website using a tool such as Google Analytics, you need to start right away. The metrics obtained by tracking your site’s activity are the only way to accurately measure the effectiveness of your website.

To help you get started in your monitoring efforts, below is an infographic which details 3 metrics on which to keep an eye and some suggestions of what to do when they indicate that your website is not running as well as it should.

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Weekly Link Roundup

Each week, I collect the 10 best posts that I’ve read and share them with you here.

These posts focus on web-based solutions, online resources and up-to-date news for small businesses.

Enjoy!

Google Consumer Surveys: This looks like a great tool for surveys – give it a look!

7 Ways to Attract New Customers: Solid and actionable tactics that you can use right away.

Andy’s Answers: How Farmers Insurance helps agents use Facebook to drive ROI: A very interesting case study on the decentralized use of social media at Farmers Insurance.

8 Great Tools for Building Your Blog : Basic but solid tips – I especially found the advertising tip interesting and helpful.

5 Small Business SEO Campaign ROI Secrets: Great little post on the importance of tracking what happens on your website.

101 Must Follow Internet Marketers on Twitter & Google+: Huge and eclectic list of folks from whom to learn.

The One Thing Killing Your Blogger Outreach: How can you make your PR pitch more effective with bloggers? Here’s one tip…

7 Pinterest Tips for B2B Companies: 7 solid tactics that you can use right away.

How to Make Facebook Ads Work for You: Facebook ads can reach a potentially huge audience – here are 3 ways to use them effectively.

How to Resolve Negative Online Reviews: This is a big fear among many of my small business clients. Here are some tips to help you manage the process.