If you’re wondering how to improve your website so that it’s more effective, this post’s for you.
You see, your website is a lot like a car – it needs an alert driver, one who carefully monitors its condition, in order to run its best.
But unlike a car, you have neither an oil dipstick nor a dashboard full of indicator lights to tell you when your website is performing well. Where can you turn?
Your website’s metrics will let you know when you need to step in and perform a tune-up.
The answer can be found by monitoring your website’s metrics. The charts and reports you find there will let you know when you need to step in and perform a website tune-up.
By the way, if you’re not tracking what happens on your website using a tool such as Google Analytics, you need to start right away. The metrics obtained by tracking your site’s activity are the only way to accurately measure the effectiveness of your website.
To help you get started in your monitoring efforts, below is an infographic which details 3 metrics on which to keep an eye and some suggestions of what to do when they indicate that your website is not running as well as it should.
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