E-Mail Marketing

E-Mail MarketingE-mail marketing?! Is that still around?

You bet it is! Even with social media going strong, e-mail marketing is still one of the most effective ways to engage your customers and provides opportunities to:

  • Add value both before and after a sale by sending great content,
  • Find out what your customers are thinking with polls and surveys, and
  • Yes, even sell your products and services.
Want all the rewards that an effective e-mail marketing program can bring?

Then check out my “Getting Started with E-Mail Marketing” package.”

But for many folks, getting started with a newsletter can be a daunting task. They wonder:

  • What to write about,
  • How often and when to send e-mails,
  • Which online e-mail service provider to use and,
  • So much more.

That’s why I put together this small business guide about e-mail marketing. It’s chock-full of links to information that will help you get the most out of your e-mail marketing efforts.

Building Your E-Mail List

E-Mail marketing success begins with your subscribers. Without building a targeted subscriber list, your e-mails will never get read by your existing and potential customers. Here are a couple of ways to get an effective list started and keep it growing:

Creating Your E-Mails

Deciding what should be in your e-mails, and then continuously creating and finding content to include, is one of the most challenging parts of an ongoing e-mail marketing campaign. Here are a bunch of tips to help you get over that hurdle:

How-To Use E-Mail Marketing

Here you’ll find solid advice on how-to run an effective e-mail marketing program:

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