Using Facebook

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How to Facebook for Business

How to Facebook for Business

Facebook continues to be the dominant player in the social media arena with 750 million users, each of whom spends an average of 15 hours and 33 minutes a month on the site. With numbers like those, it's no wonder that businesses both large and small want to tap into all that juicy, customer-rich traffic. However, navigating the Facebook landscape can be an intimidating journey and even the … [Read more...]

Become a Content Curator to Build Your Social Media Presence

Content Curation

One of the best social media lessons I ever learned came from my good friend Laura Petrolino. Laura taught me that by becoming a content curator (i.e. regularly gathering and sharing links to useful articles and posts) for my social media followers and fans, I would be able to steadily grow my social media presence. […]

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Enhancing Your Facebook Fan Page


If you’re not yet convinced that your business should be on Facebook, then take a look at these facts. With numbers like those, you can’t afford NOT to have an active presence on this social network. The primary way for a business to establish a presence is via a “Page” or “Fan Page” and there […]

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Facebook is my Rolodex

Facebook is my rolodex

Brenda Christensen of Stellar Public Relations has been in the publicity business for over 25 years and has seen a lot of changes. The biggest change however, has been in the ways she gets her job done. “I remember when so much of what we did was writing by hand, sending by fax and making […]

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How to find customers – using public relations to reach your target markets where they live

How to find customers

It was early Spring, 2010 and Chief Operations Officer (COO) Manish Naik of Furnace MFG (pronounced “manufacturing”) was wondering how to find customers for his company’s vinyl pressing division. If you’re like me, the first thing that crossed your mind was, “Vinyl? Who still makes vinyl records these days?” Well, as it turns out, vinyl […]

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