Home of the “What Your Business Should Be Doing Online” Formula
When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage. "Our traditional PR tactics were telling essentially the same story to the same people over and over." "We were telling essentially the same story to the same people over and over," says Chernov. "We were not reaching out directly to our target markets in order to bring in new … [Read more...]
It was early Spring, 2010 and Chief Operations Officer (COO) Manish Naik of Furnace MFG (pronounced “manufacturing”) was wondering how to find customers for his company’s vinyl pressing division. If you’re like me, the first thing that crossed your mind was, “Vinyl? Who still makes vinyl records these days?” Well, as it turns out, vinyl […]
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