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Brand issues – when your brand goes ‘Old Yeller’

Say Beembo

Like Old Yeller, the dog in the heart-rending tale of a beloved family pet who had to be shot when it became rabid, sometimes a brand name becomes more harm then help. Take Bimbo Bakeries, a fine purveyor of bread from Mexico. Successful in all measures of the word, they continue to hold on to a brand name which, in the American market, leads to bad puns at best and sexual innuendos at … [Read more...]