Home of the “What Your Business Should Be Doing Online” Formula
There are few things as mysterious, and as stressful, to most business owners as designing a business logo. To start, most of us have never given much thought to logos beyond recognizing when one is effective or just looks cool. It's likely that you haven't thought about what went into making the logos you see everyday and, when you start to think about a logo for your own business, all you can … [Read more...]
It was early Spring, 2010 and Chief Operations Officer (COO) Manish Naik of Furnace MFG (pronounced “manufacturing”) was wondering how to find customers for his company’s vinyl pressing division. If you’re like me, the first thing that crossed your mind was, “Vinyl? Who still makes vinyl records these days?” Well, as it turns out, vinyl […]
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Like Old Yeller, the dog in the heart-rending tale of a beloved family pet who had to be shot when it became rabid, sometimes a brand name becomes more harm then help. Take Bimbo Bakeries, a fine purveyor of bread from Mexico. Successful in all measures of the word, they continue to hold on to […]
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