Videos and Webinars

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The 4 R’s of Ridiculously Great Content

The 4 R's of Ridiculously Great Content

You can create as much content as you want, and use the best search engine optimization methods you can get, but if people don't really care what you have to say, you're not going to get far. That's why I wanted to give you some tips that I use when I'm creating content like blog posts, videos and more. These tips can help capture your audience and make sure your message resonates with … [Read more...]

2 Quick and Easy Local and Mobile Holiday Marketing Ideas

2 Quick and Easy Local and Mobile Holiday Marketing Ideas

If you want to attract more shoppers to your store this holiday season, then I’ve got 2 holiday marketing ideas for you. That’s right, my friends at Pitney Bowes asked me to create two videos to help small businesses implement local marketing strategies this holiday season and I’m going to share them with you below. […]

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Become a Content Curator to Build Your Social Media Presence

Content Curation

One of the best social media lessons I ever learned came from my good friend Laura Petrolino. Laura taught me that by becoming a content curator (i.e. regularly gathering and sharing links to useful articles and posts) for my social media followers and fans, I would be able to steadily grow my social media presence. […]

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What is the Cloud? (now with pictures!)

What is the Cloud?

One of the most common questions I am asked is, “What is the Cloud?” In response to that demand, and because you’re going to be hearing more and more about it thanks to Steve Jobs, I’ve created a video for non-techie business-folks to explain the cloud using pictures because, after all, that’s where it all […]

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SEO in Everyday English

Search Engine Optimization (SEO)

Does search engine optimization (SEO) seem like an arcane art that is hard to master and takes lots of time to manage and keep up-to-date?

Watch the recording of my “SEO in Everyday English” webinar below and I will walk you through the way I implement SEO step-by step!

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E-Mail Marketing in the Age of Social Media

E-Mail Marketing

Recorded Webinar Information E-Mail marketing?! Is that still around? Yes, it is! Even with social media going strong, e-mail marketing is still one of the most effective ways to engage your customers and provides opportunities to send great content, find out what they’re thinking with polls and surveys and yes, even sell. Watch this recorded […]

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