Customer Relationship Management (CRM)

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The Race to the Top of “Social CRM”

The Race to the Top of Social CRM

You may not know it, but there's a race going on, a big one, that has already been long, slogging and rough and will just become more so. But the prize, ah the prize! You see, social customer relationship management (CRM) is one of the core tenets of the social media movement. It's all about direct communication with your customers, vendors and associates. It's being part of the … [Read more...]

CRM for Small Business

CRM for Small Business

Small business marketing coach Matthew Kimberley offers his insights on the need for, and the best choice of, a customer relationship management (CRM) system. Without your customers, your business is just a hobby, or a labor of love, or an enormous waste of time. Because you need customers, right? It’s non-negotiable. You need customers, or […]

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Scooping Up Service Business Success with Free Social Media Tools

Scoop Poop

We first met Jolene Loetscher when she served as one of our marketing and PR pros in the post, “5 Successful Marketers Reveal Their Favorite Public Relations Tools“. While interviewing Jolene for that post, we got to talking about the side business that she and her husband Nate run, DooGooders, a pet waste removal company. […]

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