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Your Subscribers Are Not Your Friends

Your Subscribers are Not Your Friends!

You know that guy who forwards everything he gets to his entire list -- everything from political rants and virus warnings to urban legends and pictures of kittens dressed up like people? How often do you actually open those forwards? Yeah, that’s right.  Never. Ok, well, almost never. Every once in a while that guy will send an email that begs you to open it.  And when you do, you … [Read more...]