(page: 1)

The “Connecting Offline Marketing with the Web” Edition

Matt About Business QR Code Post

I'm taking a break from the "Why You Should Run Your Business Online" series to bring you what many tout as the next big thing in marketing: QR codes. This post will help you understand what QR codes are, the many creative ways you can use them to market your business and finally, how to make them to use for yourself. 10,000-Foot View QR (stands for "quick response") codes have been around … [Read more...]

The “Online Tips for Offline Businesses” Edition

Online Marketing Tips for Offline Businesses

If you’re an offline or, “brick-and-mortar” business, I hope you’ve taken advantage of the enhanced marketing opportunities and tools found online this holiday season. If you have, the links below lead to helpful information to take your efforts further and make them more effective. If not, the links below may help inspire you to start […]

[Read more...]

Why brick-and-mortar businesses must have a website that sells

Brick and Mortar

I’ve built websites online for small businesses for over 10 years now and over that time, I’ve often encountered resistance when trying to sell a website package to a brick-and-mortar business. I can’t blame them really. Up until recently, it was OK for brick-and-mortars to either have a mediocre website or to have no site […]

[Read more...]

How to find customers – using public relations to reach your target markets where they live

How to find customers

It was early Spring, 2010 and Chief Operations Officer (COO) Manish Naik of Furnace MFG (pronounced “manufacturing”) was wondering how to find customers for his company’s vinyl pressing division. If you’re like me, the first thing that crossed your mind was, “Vinyl? Who still makes vinyl records these days?” Well, as it turns out, vinyl […]

[Read more...]