Facebook continues to be the dominant player in the social media arena with 750 million users, each of whom spends an average of 15 hours and 33 minutes a month on the site.
With numbers like those, it’s no wonder that businesses both large and small want to tap into all that juicy, customer-rich traffic.
However, navigating the Facebook landscape can be an intimidating journey and even the most Facebook savvy user can find it hard to keep up with the latest news, tips and how-tos.
That’s why I’ve gathered a list of resources to help you figure out what your business CAN and SHOULD do on Facebook.
Whether you’re thinking about getting started or you’re already there, you’ll find plenty of useful information below; information that you can use to achieve your Facebook goals.
How to Facebook for Business Resources
Start Here
A great place to start is with Facebook’s own “Facebook for Business” page. This jumping-off point is perfect for learning how to make a facebook page for a business, how to get started with Facebook ads and more.
Facebook Guides
Some sites have curated their own content by gathering their Facebook posts together into guides.
On these pages, you will find information in why you want to use Facebook, how to get started and how to continue managing your Facebook presence to achieve your goals.
- Copyblogger’s “The Ultimate Guide to Facebook Marketing”
- Hubspot’s “Facebook for Business Marketing Hub”
- Mashable’s “The Facebook Guide Book”
- Social Fresh’s “The Crowdsourced Facebook Marketing Book”
- Inkling Media’s “Facebook Resource Center”
Other Sources of Regular Facebook Articles
In addition to the guides above, there are a number of sites that regularly post articles about using Facebook effectively.
- I have always found Social Media Examiner’s Facebook posts to be very useful because they not only tell you why you should do something, they typically show you exactly how to do it step-by-step.
- Mashable’s Facebook Hub is another great regularly-updated source of news, tips and how-tos.
- In addition to the guide mentioned above, Social Fresh also regularly posts articles on using Facebook effectively for your business.
- If you’re looking for more articles about how to facebook for business, check out these topics on the Bloomburg Business Exchange:
- Facebook Marketing
- Facebook Advertising
Keeping Up-to-Date
Facebook is an ever-changing landscape where changes are made to enhance the site and fix bugs and issues. In addition, new third-party applications are always being added to the mix, many of which can really enhance your Facebook efforts.
How do you keep up with all of this? With these blogs that focus exclusively on bringing you the latest and greatest Facebook news, tips and how-tos:
- The Official Facebook Blog
- Inside Facebook
- All Facebook – The Unofficial Facebook Blog
- Alltop’s Facebook Blog List – discover more Facebook-centric blogs here.
Weekly Link Roundup
Each week, I collect the 10 best posts that I’ve read and share them with you here.
These posts focus on small business solutions or resources online (or both!).
Enjoy!
25 Ideas for Your Big Banana: Actionable ideas to use for building your e-mail list.
Oops! I made this Social Media mistake. How about you?: I like this take on getting back to business on social media.
13 Tips to Get Back to Biz in a Social Google+ Circling, Liking, Tweeting World!: And, speaking about getting back to business with social media, here are some more tips on how to do just that.
9 Facebook Marketing Strategies to Build Super Fans: Actionable ways to create fans who engage with your business.
Top email marketing info sources: 2011 edition: Some great e-mail marketing resources to learn how to run, and keep up with the best approaches for, effective e-mail marketing campaigns.
QR codes are suddenly everywhere: This case study that demonstrates the real benefits of using QR codes.
How social is impacting commerce, search: Do your social media efforts help your ecommerce and search efforts? Find out in this post.
Why brands should use print catalogues and magazines: Print is not dead – a healthy reminder that there’s still a whole world offline.
69 Articles on Free Traffic Methods, Tactics and Strategies – The Master List of Our Best Traffic Tips, Updated: A huge resource full of basics, tips and tricks on bringing traffic to your site.
The most comprehensive twitter app list you’ll ever need: Lists like these are always popping-up and it’s worth taking a look to see if there’s anything new with which to play – have fun!
Matt About Friday: The “How to Facebook for Business” Edition…
Whether you’re just wondering how to Facebook for business or you’re already there, you’ll find plenty of useful links to basics, tips and how-tos in this post….