Home of the “What Your Business Should Be Doing Online” Formula
Only months after Pinterest opened itself to business accounts, the fourth largest social media platform just announced its latest release: the Pinterest analytics tool. Matt breaking in here: to learn more about Pinterest in general, check out my post, "Why Pinterest is Your Business’ New Best Friend". With this social media analytics tool, tracking social media marketing results for your small … [Read more...]
This post may start off like a bit of a rant (and it is), but reading to the end will help you understand the business risks of depending on LinkedIn groups from here on out. Let me start by saying that I am a huge fan of LinkedIn groups. LinkedIn groups has been great…until now. […]
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If you’re like most small businesses, you’ve likely focused a lot of your social media efforts on the big three: Facebook, Twitter and, especially if you sell B2B, LinkedIn. A few weeks ago however, I found myself wondering why Pinterest, the latest social networking site, kept popping up all over the place. Whether it was […]
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Facebook continues to be the dominant player in the social media arena with 750 million users, each of whom spends an average of 15 hours and 33 minutes a month on the site. With numbers like those, it’s no wonder that businesses both large and small want to tap into all that juicy, customer-rich traffic. […]
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One of the best social media lessons I ever learned came from my good friend Laura Petrolino. Laura taught me that by becoming a content curator (i.e. regularly gathering and sharing links to useful articles and posts) for my social media followers and fans, I would be able to steadily grow my social media presence. […]
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Heather Claus reveals both tools and approaches that will lead to huge jumps in traffic, a big boost in your perceived authority, inbound links, guest content, features on other sites, and a whole lot more! What if every contact you made through social media connected you with 10, 100, 1,000 or even more potential visitors? […]
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