Marketing and Social Media Posts

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The “Content Curation Tools” Edition

Content Curation Tools

Since my article “Become a Content Curator to Build Your Social Media Presence” received such a strong response, I thought I’d expand the topic by listing some of the content curation tools available for building your social media presence. These tools not only help you collect content, but they also allow you to present what […]

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Become a Content Curator to Build Your Social Media Presence

Content Curation

One of the best social media lessons I ever learned came from my good friend Laura Petrolino. Laura taught me that by becoming a content curator (i.e. regularly gathering and sharing links to useful articles and posts) for my social media followers and fans, I would be able to steadily grow my social media presence. […]

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E-Mail Marketing in the Age of Social Media

E-Mail Marketing

Recorded Webinar Information E-Mail marketing?! Is that still around? Yes, it is! Even with social media going strong, e-mail marketing is still one of the most effective ways to engage your customers and provides opportunities to send great content, find out what they’re thinking with polls and surveys and yes, even sell. Watch this recorded […]

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How to Market Research on Twitter

How to Market Research on Twitter

Conducting market research on Twitter is a great way to discover the topics about which your current and potential customers are asking questions.

And, once you’ve discovered what questions are being asked you can create great content to answer them thus pleasing your visitors and warming them up for a sale!

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Do You Help People Take Action?

Are You Actionable?

One of my biggest frustrations is advice and information which is non-actionable. Whether I’m reading a blog post, listening to a presentation or having a meeting, if I reach the end without at least one next step to take, the whole thing has just been a waste of my time. Sure, I may have picked […]

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Create and Manage a Media List Online

Media List

You can’t run an effective marketing campaign without a well-targeted media list. MEDIA LIST: A list of targeted contacts to whom you wanted to send a press release. A good media list covers newspaper, TV, radio, magazines (mainstream and trade) and online media such as blogs. By using a media list, you have a much […]

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