Marketing and Social Media Posts

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Content design hooks-in customers


We last met Joe Chernov, Director of Content Eloqua back in my previous post, “Focus on content leads to successful viral marketing campaign“. As promised, I’m bringing Joe back to tell another great story about success, one that hinges on a factor many companies miss when they publish PDFs and other documents, content design. Designing for […]

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Facebook is my Rolodex

Facebook is my rolodex

Brenda Christensen of Stellar Public Relations has been in the publicity business for over 25 years and has seen a lot of changes. The biggest change however, has been in the ways she gets her job done. “I remember when so much of what we did was writing by hand, sending by fax and making […]

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Focus on content leads to successful viral marketing campaign

Viral Marketing

When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage. “Our traditional PR tactics were telling essentially the same story to the same people over and over.” “We were telling essentially the same story to the same people over and over,” says Chernov. “We were not reaching out directly […]

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How to find customers – using public relations to reach your target markets where they live

How to find customers

It was early Spring, 2010 and Chief Operations Officer (COO) Manish Naik of Furnace MFG (pronounced “manufacturing”) was wondering how to find customers for his company’s vinyl pressing division. If you’re like me, the first thing that crossed your mind was, “Vinyl? Who still makes vinyl records these days?” Well, as it turns out, vinyl […]

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Brand issues – when your brand goes ‘Old Yeller’

Say Beembo

Like Old Yeller, the dog in the heart-rending tale of a beloved family pet who had to be shot when it became rabid, sometimes a brand name becomes more harm then help. Take Bimbo Bakeries, a fine purveyor of bread from Mexico. Successful in all measures of the word, they continue to hold on to […]

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