Market Research

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How to Market Research on Twitter

How to Market Research on Twitter

Conducting market research on Twitter is a great way to discover the topics about which your current and potential customers are asking questions. And, once you've discovered what questions are being asked you can create great content to answer them. Then, once you've posted that great content, you can direct the folks asking the question to your site where the answer is waiting; as well as … [Read more...]

What You Can Learn About Marketing From American Idol

American Idol

Steve Faber gives us the scoop on the power of customer-driven product development (i.e. creating products your customers want!).

Imagine this for a second: you’re about to market a new product, but want to make sure what your customer base really wants. A good strategy, that. Too many marketers do the reverse.

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