Warning: Use of undefined constant WPRBLVERSION - assumed 'WPRBLVERSION' (this will throw an Error in a future version of PHP) in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/wp-render-blogroll-links/WP-Render-Blogroll.php on line 19
Content Marketing | Matt About Business

Content Marketing

(page: 1)

Why Press Releases Should Be Part of Your Content Marketing Strategy

Why Press Releases Should Be Part of Your Content Marketing Strategy

If you’ve mastered the art of blogging, it’s time to add a new tool to your content marketing arsenal. You may not have considered press releases as part of that strategy -- after all, that falls more under PR, doesn’t it? But David Meerman Scott says that the lines between PR, marketing, and social media have blurred to the point of there being little distinction among the three. I … [Read more...]

1 Simple Trick for Improving Your Website Conversion Rate

1 Simple Trick for Improving Your Website Conversion Rate
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

While the term, “website conversion rate” may not seem sexy, it’s the most important online statistic to track. You see, website conversions happen when visitors follow your call to action, whether that’s a sale, a contact, a newsletter sign-up or something else. One of the primary goals of your website is to drive action. One […]

[Read more...]

The 4 R’s of Ridiculously Great Content

The 4 R's of Ridiculously Great Content
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

You can create as much content as you want, and use the best search engine optimization methods you can get, but if people don’t really care what you have to say, you’re not going to get far. That’s why I wanted to give you some tips that I use when I’m creating content like blog […]

[Read more...]

Do You Know One of the Most Important Rules of SEO for Blogs?

Do You Know One of the Most Important Rules of SEO for Blogs?
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

As business owners learn more about the rules of SEO, how to rank well in Google and the importance of content in their marketing strategy, it’s almost like a light bulb goes off in their head at some point. The thought goes something like this: “You mean, if I use my keyword 50 times in […]

[Read more...]

5 Secrets To Writing Blog Posts People Will Actually Read

5 Secrets To Writing Blog Posts People Will Actually Read
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

It’s all so familiar. I sit down at the computer. I devote a little morning time to reading the latest industry posts. Time well spent. Except when it’s not. Some of the blog posts are awesome. They’re helpful, entertaining and useful. One of the primary goals of writing blog posts is to keep people coming […]

[Read more...]

Web Content Creation Tools – Top Picks for 2013

Web Content Creation Tools – Top Picks
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /home/customer/www/mattaboutbusiness.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

The irony of content marketing is that the key element, web content creation, is the greatest obstacle to success. Aside from the “stage fright” many folks feel when thinking about others reading their posts, listening to their podcasts or watching their videos, it’s easy to get overwhelmed when choosing the tools to use for creating web […]

[Read more...]