Web Strategy and Tactics

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Does Your Site Achieve the 3 Main Marketing Goals of a Website?

Does Your Site Achieve the 3 Main Marketing Goals of a Website?

It may seem straightforward, but nothing trips up business folks more than the question, "What are the goals of a website?" You see, these days, building a website for your business is one of those "necessary" steps. Most folks agree you need one and most businesses build them because they feel they should. Unfortunately, building a website without considering why you're building it often … [Read more...]

The Art of Online War (infographic)

The Art of Online War

Sun-Tzu wrote his classic, “The Art of War” over 2000 years ago. Since then, his lessons have been applied to many areas of endeavor including leadership and business. Do the lessons from the “Art of War” apply to business on the web today? I think so and to show you how, I’ve re-interpreted 6 of […]

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