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Manage and Market Your Business Online | Matt About Business

Manage and Market Your Business Online

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Finally – A Definition of Cloud Computing We Can All Understand

Finally - A Definition of Cloud Computing We Can All Understand

Today's post is the result of a recent conversation I had around the definition of cloud computing. If you've ever wanted to know more about the cloud, or you've tried to learn and got a bit frustrated, then this is the post for you. If you've ever wanted to know more about the cloud, or you've tried to learn and got a bit frustrated, then sit back and read awhile 'cause this is the post for … [Read more...]

Why Press Releases Should Be Part of Your Content Marketing Strategy

Why Press Releases Should Be Part of Your Content Marketing Strategy
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If you’ve mastered the art of blogging, it’s time to add a new tool to your content marketing arsenal. You may not have considered press releases as part of that strategy — after all, that falls more under PR, doesn’t it? But David Meerman Scott says that the lines between PR, marketing, and social media […]

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1 Simple Trick for Improving Your Website Conversion Rate

1 Simple Trick for Improving Your Website Conversion Rate
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While the term, “website conversion rate” may not seem sexy, it’s the most important online statistic to track. You see, website conversions happen when visitors follow your call to action, whether that’s a sale, a contact, a newsletter sign-up or something else. One of the primary goals of your website is to drive action. One […]

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Moving from a Do Everything to a Niche Business Model

Moving from a Do Everything to a Niche Business Model
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Everything changes when you switch to a niche business model. I’ve heard this time and time again, but recently I’ve had the opportunity to experience it for myself. My only regret is that it should have happened sooner. Making the Case for a Niche Business Model Matt About Business has always had a stable group […]

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Why Are You Leaving Money on the Table?

Why Are You Leaving Money on the Table?
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Superstar millionaire rapper Jay-Z said it best: “I’m not a businessman, I’m a business…man.” You see, he doesn’t just sell music. Instead, he’s created a rock-solid cash factory with many different revenue streams. Multimedia, brand partnerships, and a slew of other pocket-lining activities make up an empire using music as the foundation. Multiple Revenue Streams […]

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Does Your Site Achieve the 3 Main Marketing Goals of a Website?

Does Your Site Achieve the 3 Main Marketing Goals of a Website?
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It may seem straightforward, but nothing trips up business folks more than the question, “What are the goals of a website?” You see, these days, building a website for your business is one of those “necessary” steps. Most folks agree you need one and most businesses build them because they feel they should. Unfortunately, building […]

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