Content design hooks-in customers


We last met Joe Chernov, Director of Content Eloqua back in my previous post, “Focus on content leads to successful viral marketing campaign“. As promised, I’m bringing Joe back to tell another great story about success, one that hinges on a factor many companies miss when they publish PDFs and other documents, content design. Designing for […]

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The “No Turkeys Here” Edition

No Turkeys

Happy Friday all! Hope your week has been full and productive and you’re all set to start rolling into Turkey Day! I know that a lot of us slow down around Thanksgiving, and it’s a good time to be reflective and think big thoughts (especially as you lay comatose on the couch, stuffed full of […]

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2 Simple Steps to Find a Manufacturer for Your Product Online

How to find a manufacturer

One of the best things about the web is the way it lowers the barriers to entry for starting your own business. One of the best things about the web is the way it lowers the barriers to entry for starting your own business. The online world offers entrepreneurs an inexpensive way to do research, […]

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Managing virtual assistants for business success

Virtual Assistant

Lisa Ann Pinkerton, Founder & President of public relations and marketing firm Technica,  found herself turning to virtual assistants when her company’s staffing needs grew. She needed staff, but her needs fluctuated often based on the size of her client’s projects. “I needed staff who could help me with day-to-day tasks,” explains Pinkerton. “However, I […]

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What is an online business?

Online Business

It may seem odd to ask, “What is an online business?” in this day and age, but the question popped into my head about a month ago and won’t let go. Given what I do for a living, It’s not really difficult to understand why this question is following me around however, I’m not one […]

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Facebook is my Rolodex

Facebook is my rolodex

Brenda Christensen of Stellar Public Relations has been in the publicity business for over 25 years and has seen a lot of changes. The biggest change however, has been in the ways she gets her job done. “I remember when so much of what we did was writing by hand, sending by fax and making […]

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