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Matt Mansfield | Matt About Business

How Keywords Can Enhance Your Website’s Friendliness and Visitor Satisfaction

How Keywords Can Enhance Your Website's Friendliness and Visitor Satisfaction

What's the first thing that appeals to you about a website? Or, maybe a better question would be what puts you off? It's when a site's hard to use and the information you need is hard to find, right? Having a user-friendly website alone doesn't guarantee that your visitors will be satisfied. That's what user experience is all about! Improving the experience of the visitors to your site means … [Read more...]

Finally – A Definition of Cloud Computing We Can All Understand

Finally - A Definition of Cloud Computing We Can All Understand
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Today’s post is the result of a recent conversation I had around the definition of cloud computing. If you’ve ever wanted to know more about the cloud, or you’ve tried to learn and got a bit frustrated, then this is the post for you. If you’ve ever wanted to know more about the cloud, or […]

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Does Your Business Have a Hernia?

Does Your Business Have a Hernia?
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About a month ago, I got to experience one of life’s joys – a hernia operation. The sad thing is that this was my third time – once in my 20’s, once in my 30’s and now once in my 40’s. You’d think I’d have learned not to lift heavy things by now… The upside […]

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Why Press Releases Should Be Part of Your Content Marketing Strategy

Why Press Releases Should Be Part of Your Content Marketing Strategy
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If you’ve mastered the art of blogging, it’s time to add a new tool to your content marketing arsenal. You may not have considered press releases as part of that strategy — after all, that falls more under PR, doesn’t it? But David Meerman Scott says that the lines between PR, marketing, and social media […]

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1 Simple Trick for Improving Your Website Conversion Rate

1 Simple Trick for Improving Your Website Conversion Rate
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While the term, “website conversion rate” may not seem sexy, it’s the most important online statistic to track. You see, website conversions happen when visitors follow your call to action, whether that’s a sale, a contact, a newsletter sign-up or something else. One of the primary goals of your website is to drive action. One […]

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The 4 R’s of Ridiculously Great Content

The 4 R's of Ridiculously Great Content
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You can create as much content as you want, and use the best search engine optimization methods you can get, but if people don’t really care what you have to say, you’re not going to get far. That’s why I wanted to give you some tips that I use when I’m creating content like blog […]

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