Do you want to figure out what your business
should be doing online? Then Work With Me!
As a recognized expert in online business and the President of Matt About Business, I help both entrepreneurs and Fortune 500 companies alike figure out what their business SHOULD be doing online.
Take a look at the tabs above to learn more about what I do and then contact me to talk about how I can help your business reach its online goals.
Learn more about me:
Do You Want to Increase Your Targeted Site Traffic?
When it comes to being found by targeted customers who are looking for people with your products and services, nothing beats inbound marketing.
However, making the most of inbound marketing requires content and many business folks find themselves:
- Too busy to create their own content.
- At a loss as to where to start.
- Overwhelmed at the thought of putting words on a page.
If that’s the case, then never fear because I can help you take advantage of all the benefits that inbound marketing brings!
Why? Because I’ve been creating content for the web since 2000.
What kind of content? Glad you asked!
- Posts and Articles: I’ve written targeted and effective content for both clients and as a guest author on sites such as:
- Videos: I’ve created many educational and entertaining videos:
- Webinars: I’ve created and presented webinars for audiences up to 1000 people:
- Client Webinars – just search for “Matt Mansfield” to find them
- Matt About Business Webinars
But that’s not all!
- All the content I create is optimized and targeted to be indexed correctly by search engines so that your target customers will find you quickly and easily, again and again.
- I can help you create a content plan with tons of topics and specific ideas so that you can keep the content coming and your site traffic growing.
- You will learn how to “cast your net” wide so you gain traffic not only from search engines, but from social networking sites as well.
If you want great content that brings in traffic and establishes your business as an authority in your industry, then contact me to learn how I can help you today!
Here are some nice things folks have said about content that I’ve created:
“Have to say Matt About Business has become not only one of my favorite blogs that I check religiously but most practical, useful and immediately beneficial.
I’ve been selling online since 1995 so I know the hard work this field lays out for anyone working in the space and I *really* appreciate your dedication Matt to get things right and present such concise, quick/short and intensely researched info…You really stand apart from 99% of the biz blogs I come across.”
– Bruce B., Matt About Business blog reader
“Matt is definitely an expert in his field. He’s incredibly knowledgeable in areas that to me were so complicated. But he was able to present it in a way that made sense.”
– Riv L., small business client
“Matt has the unique ability to translate / communicate complex IT subjects in a meaningful way.”
– John M., previously managed Matt
“Thanks for the fabulous WordPress course. You put together a goldmine of information that has taken me from a mystified WordPress “do it myselfer” to someone who now knows exactly how to achieve the look I want.”
– Darlene S., WordPress for Artists customer
“When I was looking for freelance writing jobs in 2010, Matt provided an affordable and downloadable course that has helped me find part-time work since Day 1.”
– Ben T., Earn More by Finding Freelance Writing Jobs Online customer
“If I was new to the web and wanted to make money writing, I would kiss Matt’s feet for this resource. It removes every single “bwah?” moment. Click here, then click this…If you’re a writer who wants to make money online and you’re new to the scene? Run, do not walk, and buy this resource.”
– Catherine C., Earn More by Finding Freelance Writing Jobs Online reviewer
“Put simply, if you’re just getting started writing online, you need this program…Matt’s course takes the scary out of finding the work, and allows you to spend more time actually writing. If this had been around when I started I would have been all over it.”
– Holly J., Earn More by Finding Freelance Writing Jobs Online reviewer
Do You Need Help Figuring Out What
Your Business Should Be Doing Online?
Since 1993, I have been using the web to help folks manage and market their businesses by connecting online strategies and tactics with real-world results.
Whether their business is online or off, I help my clients figure out what they SHOULD be doing online to achieve their goals by evaluating business needs, creating online strategies and diving deep into step-by-step implementation tasks.
Some examples include:
- Evaluating and selecting the best approaches for marketing your business online (e.g. website, social media, local marketing, etc.) and linking those marketing efforts to your offline campaigns and customer actions (e.g. driving traffic to your retail location);
- Helping you sell online, both through your own site and on one or more of the many online marketplaces;
- Teaching you to run your business using the best, and most appropriate, online solutions and tools – a strategy that can save you both time and money; and
- Expanding your online networking efforts so you can create, maintain and grow your professional relationships with customers, vendors and peers.
If you want to figure out how to save your business time, money and lots of frustration by using the web, then contact me today!
Here are some nice things folks have said about the work I’ve done for their small business:
“When Matt sent an email at 3:48 in the morning that he wanted to make sure we knew about a possible quirk in our ecommerce software, I thanked the heavens that we’d hired him to work with us on the Tourism Currents website.
Matt always responds quickly to questions and problems, explains things in clear language, offers to hop on the phone if things don’t make sense, and is a joy to work with.
I cannot recommend him highly enough; worth every penny and THEN some. Thanks for everything, Matt. You keep our digital doors open and the website lights on, day or night. So glad you’re on our team.”
– Sheila S., small business client
“My firm contracted Matt to find us a new platform for the online solutions we provide to our clients. Our objective was to replace the current solution we had and replace it with one that’s more functional, efficient, and easy to use.
Matt was very aggressive in searching for all options that came closest to meeting our criteria. After reviewing and testing these options, Matt made a strong recommendation as to which one was best for us.
I was particularly impressed with Matt’s ability to ask the right questions to better understand our needs. He also showed tremendous knowledge of the industry and resourcefulness.”
– Brad A., small business client
“Matt’s low key style, common sense approach and ability to explain techie stuff really well made for a fantastic session. He helped me better and clearly understand how my online presence translates to the day-to-day (offline) operation of my small baking business.
Over the next few months, I will be implementing many of his suggestions as I get my e-commerce site up and running and continue to work to improve my blog. Many of the changes are subtle, but I’m finding that many small changes for my biz are adding up to something great!”
– Michell J., small business client
If you create and sell online software solutions, I can help your organization reach the small businesses market like never before.
I’ve been helping small businesses navigate the online world since 1993 and have worked for and with software-as-a-service vendors since 2000.
Now, as a recognized online small business expert with deep knowledge of online solutions, I use my comprehensive technical, market and industry knowledge to help organizations just like yours tackle issues such as:
- Figuring out the best and most successful way to develop, market and promote your online software solution to small business clients.
- Explaining the tremendous functionality and benefits of your product to a non-technology savvy market.
- Finding the right way to position or develop a technology or software idea so that it resonates with your small business clients.
If you’re looking for help with designing, managing and marketing your online solution, then take a look at the sections below to learn more about what I do and then contact me to talk about how I can help your business succeed in reaching the small business market.
Marketing
Writing a good press release just isn’t going to cut it in today’s competitive market. You need an expert in both on and offline marketing who knows how to create a buzz, drive traffic through the inbound marketing, social media, e-mail marketing and content discovery.
I can help you reach deeper into, and sell more to, the small business market than you ever have before.
User Experience
No matter how great your product or service if it isn’t presented in a way that resonates with your target customer it will fall flat. Creating a highly compelling user experience that keeps people engaged with your product is paramount to your success. As an award-winning online application interface designer (see the bottom of this page), I can help you both understand the needs of your market and how to create a user experience to match.
Product Management
Do you need help defining your product strategy and use cases? I have experience from both a tactical and strategic standpoint working with products in consumer web, e-commerce, mobile, SAAS, and cloud computing.
Whether you’re designing a new online solution or planning for the growth of your existing online solution, I can help you develop a roadmap for new product features and functionality.
Positioning
- Do you want to assure that you position your online solution to target soft spots in the market?
- Have you developed a technology but are not sure how to bring it to market?
Through an extensive market audit, I can help you figure out the competitive landscape so you can determine how to best position your products and services.
If you want to reach, and sell your online solution to, the small business market, then contact me to learn how I can help you today!
Here are some nice things folks have said about the work I’ve done for their SAAS vendor business:
“When I reached to Matt for some advice on business and technical aspects of my new technology Matt gave me very practical pointers.
His technical expertise combined with great knowledge of practical technology and business applications makes him an insightful adviser.”
–Henry L., SAAS vendor client
“Matt combines a rare combination of skills which make him an extremely valuable member of any team.
He is able to be highly conceptual and visionary while also being extremely detail oriented. Matt is also one of those people who never forgets anything and always completes his work at the time he promised.
I highly recommend Matt and look forward to collaborating on more projects with him.”
– Mike K., SAAS vendor CEO
“Matt was a terrific asset to MetalMaker. I personally knew Matt before MetalMaker and recruited and hired Matt for a key role in this company.
He helped build this startup from nearly its beginning and was a major factor on keeping the company progressing forward over its life. Matt contributed to MetalMaker in several ways:
He provided artistic creativity and technical excellence in designing this new company’s web site look and feel to ensure a satisfying user experience. This was especially challenging because the site was comprised of five separate hosted sites integrated into one seamless user experience – not all owned by MetalMaker.
Matt drove consistency of look and feel across all sites working within the company and across other providers linked into MetalMaker’s site. This led to Matt’s second major contribution. He ensured consistent information flow of data between sites and accessibility across sites. This became a contractual requirement to a strategic industry investor, but with Matt’s help the company secured $3 million in funding from this strategic partner.
Finally, in a startup environment, Matt supplied endless energy and enthusiasm at all times, when things were going well and when startup problems needed to be addresses. Even if the problems were not in his area of responsibility he was supportive.
I fully endorse Matt’s work because he always delivers and exceeds expectations.”
–Ken G, SAAS vendor CTO and VP Product Development
“I had the priviledge of working with Matt building the platform for SchoolTown.
I was very impressed with his ability to connect the user views with the technical tools it takes to make the user experience on the web more productive and enjoyable.
I consider Matt to be a Internet pioneer with his innovations always many steps ahead of the current Web environment.”
– Andy B., SAAS vendor client
“I’ve had the pleasure of working with Matt on multiple occasions. He arrived at the office each day full of enthusiasm and cheer that easily became contagious.
His business and technical knowledge allowed him to be an outstanding mentor and teacher, and he was able to quickly bring his peers up to speed whenever necessary. Additionally, his creativity made him an excellent designer. I’m looking forward to the next time we work together!”
– Mark S., dot.com colleague
