I can’t blame them really. Up until recently, it was OK for brick-and-mortars to either have a mediocre website or to have no site at all. Most of their business came from foot-traffic, local ads, the yellow pages and word-of-mouth.
But in the last few years, something has come along that changes the equation and makes having a great site online a critical part of a brick-and-mortar’s marketing arsenal: the smartphone.
You see, the smartphone (such as an iPhone or Droid) are built with a GPS inside. This means that a smartphone and its apps know where its owners are at anytime and based on that, can find certain types of business within a certain distance. For example:
- Want a Chinese restaurant within 5 miles of where you’re standing? No problem.
- What a taxi service that operates in the city where you are visiting? No problem.
What does this mean for brick-and-mortar businesses?
Bottom-line: the smartphone has become the most powerful free source of local advertising ever devised. It even has its own term: location-based marketing.
How does this all relate to your site online? Well, most of the smartphone apps that focus on helping you find local businesses also provide a handy link to the website of each business.
Bottom-bottom-line: people who do not know about your business can now easily find you on the most powerful free source of local advertising ever devised and will make a decision to use your business based solely on your website.
Is your website ready to sell?