How can you make your website as attractive and inviting as possible?
How can you make your website as easy-to-use as possible?
How can you funnel the visitors who come to your site to the spots you want them to see and to take the actions you want them to take?
“Good Website Design” is the answer to those three questions and more.
“Website Design” is an umbrella phrase that covers a lot of disciplines such as graphic arts, usability and business analysis.
Essentially, your website design not only has to incorporate your branding and messaging, but it has to do it in such a way that your visitors are:
- Not turned-off right away (because of an ugly or out-dated design),
- Know how to navigate and get to the information that they are looking for (lost visitors leave), and
- Most importantly, properly present effective “calls to action” which lead them to buy your goods and services (leading to higher conversions and more income!).
Phil Simon demonstrates some of the basic principles of website design in the video below.
Note: For a larger view, click on the box in the lower-right of the video after it starts to view it in full-screen mode.