Are You Ready for Mobile Marketing?

Are You Ready for Mobile Marketing?

Remember the chill that ran down your back when you first watched that great scene in Poltergeist – the one where the girl turns around and announces in her cute little voice, “They’re heeere…”? That’s the same chill most small business owners feel when they hear or read the words, “Mobile marketing is heeeere”. Mobile […]

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Web Based Software Programs Make Using the Web Easier

Web Based Software Programs Make Using the Web Easier

The other day I had one of those experiences that has become common in this far-flung digital age: I met someone with whom I’ve worked for months face-to-face for the first time. Nicole Fende has been, in turn, a collaborator, consultant and friend and it was great to finally get to see her and talk […]

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How to Market Business to Business Online

Business to Business Marketing

I spend a lot of time shopping. Yes, I do love wandering around the mall (I grew up on Long Island, so of course I’m a mallrat), but the shopping I’m talking about here is the kind you do online; specifically when you’re looking for a solution or tool to help you run your business. […]

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14 Online Small Business Software Programs to Try

Test Drive

Sometimes, I have the hardest time staying focused. I know, I know – distractions are a common business complaint however, in my case, I can’t just shut my eyes and ignore the rest of the world. That’s because being distracted by new and shiny things is part of my job. You see, in order to […]

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How to Facebook for Business

How to Facebook for Business

Facebook continues to be the dominant player in the social media arena with 750 million users, each of whom spends an average of 15 hours and 33 minutes a month on the site. With numbers like those, it’s no wonder that businesses both large and small want to tap into all that juicy, customer-rich traffic. […]

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How to Make and Use a QR Code

Figuring Out QR Codes

If you’ve been waiting for the chance to try QR codes for your business, this is the post you’ve been waiting for. That’s because this week, Pitney Bowes has launched a new product, pbSmart Codes, and it’s the best turnkey solution for QR codes that I’ve seen thus far. Before I go any further, I […]

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Internet Marketing for Local Business

Internet Marketing for Local Business

Internet marketing still remains a mystery to many a local business owner. I know this because many of my local business clients arrive at my door asking: “Why does my business need to do anything online? I only sell locally and the online world is for national and global players.” This is my cue to […]

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