Home of the “What Your Business Should Be Doing Online” Formula
When it comes to getting more folks to visit your website, one of the most effective tactics is content marketing. Why? Because not only does content marketing bring visitors to your site, it also allows you to establish yourself as a helpful authority whom those visitors trust, a key element in converting them into customers. […]
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At least once a week, I get asked the question, “Do I really need to build a business website?” It may seem strange to many of us who make our living working and consulting online, but yes, there are still many business folks, especially small business folks, who ask this question in 2012. Like many, […]
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If you’re like most small businesses, you’ve likely focused a lot of your social media efforts on the big three: Facebook, Twitter and, especially if you sell B2B, LinkedIn. A few weeks ago however, I found myself wondering why Pinterest, the latest social networking site, kept popping up all over the place. Whether it was […]
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Sun-Tzu wrote his classic, “The Art of War” over 2000 years ago. Since then, his lessons have been applied to many areas of endeavor including leadership and business. Do the lessons from the “Art of War” apply to business on the web today? I think so and to show you how, I’ve re-interpreted 6 of […]
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I’ve got a big secret. It’s not a scary or creepy one, but it underlies everything I do when it comes to work and the web and it’s the main reason why I have, and you should, make the move to the cloud. You see, a lot of people out there believe that I’m a […]
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Tis’ the season to talk about small business 2012 predictions and trends and, this year, the online blogging community is delivering in spades. Not that I’m complaining, mind you. I find predictions and trends posts fascinating for two reasons: I love the preview of what’s to come, and I love comparing this year’s predictions and […]
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There’s nothing more frustrating than spending time and money to build a business website that nobody ever visits. Unfortunately, this is a frustration that many, many folks experience. In fact, in just the past month alone, more than 2,676,000 online searches were made for some variation of the phrase “how to get site traffic”! (source: […]
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